Sophisticated & Simple.
Measurable & Comparable.
Sophisticated & Simple.
Measurable & Comparable.
Our Index Methodology begins at the community level. We identify cities (Metropolitan Service Areas) with high levels of pride and heritage. The Hometown Index measures the power of the community to drive business performance.
Our methodology provides a blend of sophistication and simplicity. The weighting of each company in the Hometown Index is based on the presence of that company in the community and the significance of the community to the company overall.
In addition to our presence-weighting, we consider the important financial metrics of Revenue and Market Capitalization in the weighting of companies in the Hometown Index.